Of course Apple, Starbucks, Amazon et al are fair game: taking massive advantage of low tax jurisdictions to minimise their tax liabilities. Immoral and unethical in the least. Or are they? Businesses have a fiduciary duty to their shareholders to minimise tax liabilities. Of course it’s lunacy that, as the Austrian Chancellor has declared, Amazon pays less tax in Austria than a Wurst stand. But that’s not Amazon’s fault – the lunacy lies 100% with the EU where there is harmonisation in silly areas like fruit size but none in the areas that matter like corporate tax rates.

So stop bashing Apple and the Irish government that together took advantage of this ludicrous situation. Go ask Mr Juncker, master architect of sweetheart tax deals for businesses when he was in charge of Luxembourg. I’m sure that he will have worked out a solution.